1.) Name – Coco Chanel is a perfect example of a name that is a trademark. The famous designer Coco Chanel built her successful fashion empire by using her name. People knew that if they were to purchase a Coco Chanel product they were going to receive quality craftsmanship. Through her reputation of having excellent taste, her name became recognizable around the world. Her name is considered a trademark because it is also the brand name of her company and is used to distinguish herself from other designers and generic clothing manufacturers.