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Australians have celebrated IMD on 19 November since 2003,  when Phil Gouldson of Men's Health and Wellbeing Association ACT (MHWA) launched the inaugural event after receiving an invitation by Trinidad and Tobago's Harrack Balramsingh to join in the event.  In Canberra, 2004, Gouldson asked men in Australia to wear a red rose for IMD and for women and families to buy the men in their life flowers. He said a red rose is worn by men on IMD as a symbol of strength of character and courage, and as it is unusual to see men being given flowers so it is a good way to highlight the occasion.  In 2004, Michael Flood , an academic, criticized the basis of the 'Men's Health and Wellbeing Association' (MHWA)'s IMD celebration which focused on men's health, arguing that there were already enough opportunities to work on men's health and fatherhood (citing Father's Day and Men's Health Week).  Gouldson responded, reminding that "Not all men and boys are fathers, while Men's Health Week focuses on claimed inadequacies of men in not better managing their health."  Teelucksingh independently highlighted the need to address the needs of young boys, teenagers and men who are not fathers, which was one of his primary purposes for establishing International Men's Day.