In the 1970s, bodybuilding had major publicity thanks to the appearance of Arnold Schwarzenegger , Franco Columbu , Lou Ferrigno , and others in the 1977 docudrama Pumping Iron . By this time, the IFBB dominated the competitive bodybuilding landscape and the Amateur Athletic Union (AAU) took a back seat. The National Physique Committee (NPC) was formed in 1981 by Jim Manion ,  who had just stepped down as chairman of the AAU Physique Committee. The NPC has gone on to become the most successful bodybuilding organization in America, and is the amateur division of the IFBB. The late 1980s and early 1990s saw the decline of AAU-sponsored bodybuilding contests. In 1999, the AAU voted to discontinue its bodybuilding events.
The CBBF operates under the IFBB International (Amateur Federation) in Canada. The CBBF will continue to sanction their three National Events. In 2018, these events are the IFBB International Events Qualifier on May 19th in Laval QC, the Bikini, Men’s Bodybuilding & Classic Physique Nationals on July 14th in Laval QC and the Women’s Bodybuilding, Figure, Fitness & Physique Nationals (date to be determined). Each of these events will be awarding Elite Pro Cards for the IFBB Elite Pro Division. In addition, the CBBF will continue to provide funding for athletes to the three IFBB World Championship events held internationally.